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Bill Cassidy has started a discussion: Manager of Content Strategy "Job Summary: As Manager of Content Strategy, you provide leadership to the content team by understanding, applying and disseminating content best practices as part of a larger, cross-functional team. You collaborate with the Creative team to understand and help support client objectives and user requirements by: Responsibilities: •Providing high-level content and brand recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, and site metrics •Creating or reviewing site structure and nomenclature for the most intuitive presentation of content •Establishing and/or maintaining editorial standards and accuracy/quality of content •Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more •Generating or overseeing an inventory/matrix of all site content, including related assets •Writing original copy for websites and other properties, which adheres to the standards and recommendations you have set forth •Overseeing content migration and creating or reviewing associated documentation •Defining governance/workflow of content creation based on stakeholder interviews and an understanding of the client’s technological capabilities •Evaluating CMS packages and determining or contributing to selection criteria •Frequent travel may be required – (CT, RI, etc,) Experience Guidelines: •5-7 years’ experience in online content strategy, some in an agency/consulting environment •Experience leading content or cross-functional teams" | ||||||
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Wednesday, March 6, 2013
New discussion Manager of Content Strategy
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