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Friday, September 16, 2011

New job Global Product Marketing Manager, Primary Care IT Solutions – Boston, Dallas, or Portland (Relocation Included)

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  • Group: Job Openings, Job Leads and Job Connections!
  • Subject: Global Product Marketing Manager, Primary Care IT Solutions – Boston, Dallas, or Portland (Relocation Included)

Melanie Cisler posted a job: Global Product Marketing Manager, Primary Care IT Solutions – Boston, Dallas, or Portland (Relocation Included)

"Fusion Recruiters is seeking a dynamic, experienced leader. The Global Product Marketing Manager will be responsible for understanding market problems, trends and needs, and then develop strategies to solve them better than any available alternative. You will define the client’s long-term strategy for Primary Care IT solutions, including market requirements, market selection and global positioning for. Your focus will be on available and addressable markets, segments and opportunities with a time horizon of the next three-to-five years. Essential Responsibilities: Design, price, and deliver new IT solutions that can be used by primary care physicians and small-practice specialists around the world that these providers can use to manage both the business side and clinical side of their practice. • Utilize Gold Standard marketing practices and skills to develop and execute the global marketing strategy and plan for the primary care market. • Analyze industry, software and customer trends to develop deep market understanding that influences the product strategy and business plan. • Define the markets, opportunities, and segments to actively pursue. • Gather voice of the customer to provide input into product management and the long-term product plans. • Plan channel strategy and pricing strategy that best align with the market segment’s buying preferences. • Articulate and leverage solution abilities to deliver value propositions to the market by describing products and services by their ability to solve market problems. • Create a global go-to-market strategy. • Create positioning documents that will be used to develop buyer and persona messaging. • Create and deliver collateral, sales presentations, demos, website content, and thought leadership content. • Ensure organization and partner preparedness for new global product releases and all items are completed to launch the product. • Present regularly to customers, partners, sales executives, and to company executives. • Collaborate with regional product marketing, field marketing, and channel marketing organization to create and execute integrated marketing campaigns. • Deliver analysis and strategy, in conjunction with the finance team, to set the price for products and solutions. • Provide input into other industry influencer functions, including analyst relations and press relations. Qualifications/Requirements: • Bachelor's Degree in Business, Marketing or related field; Master's Degree strongly preferred. • Minimum of five years’ experience in product marketing or solutions marketing. • Familiarity with both strategic and tactical elements of marketing. • Understanding and experience working with direct and indirect sales channels. • Must be willing and able to travel up to 35% of time, including international travel • Must be legally authorized to work in the United States • Must be willing to submit to a background investigation Desired Characteristics: • Excellent interpersonal, communication skills, and analytic skills • Previous healthcare industry experience. • Previous enterprise software marketing experience. • Ability to make decisions. • Team-oriented. • Leadership and Influence– ability to motivate individuals and demonstrate organizational influence • Innovative MUST HAVE: Successful track record of Product Management and Marketing Leadership Healthcare industry experience (specifically 5+ years of Product Management within Healthcare) IT/Healthcare IT industry experience For immediate consideration, please forward your resume to: Melanie Cisler Sourcing Specialist Fusion Recruiters, LLC 6526 River Parkway | Wauwatosa, WI | 53213 Email: fusionrecruiters@gmail.com"

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