New job Urgent Opening:: Senior Marketing Analytics (Gurgaon)

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Group: Job Openings, Job Leads and Job Connections! Subject: Urgent Opening:: Senior Marketing Analytics (Gurgaon) Preeti Tayal posted a job: Urgent Opening:: Senior Marketing Analytics (Gurgaon) "For Leading Financial Services MNC Department: Marketing Knowledge Services The Knowledge Services department is based in India and is part of our European Sales and Marketing organisation. It is being setup to refine our understanding of customer needs, provide business insights, maximise return on investment and support strategic decision making for the Company. the department aims to bring sophistication to and greatly enhance the following capabilities Strategic decision support for sales/marketing levers like Pricing Competitive intelligence Customer segmentation, data mining and analytics Intermediary (IFA) data mining and analytics Business management analytics and reporting Key responsibilities will involve: Engaging with the business heads to understand company's sales and marketing context Identifying opportunities where business growth and profitability can be driven through deeper understanding of customer behaviour and sales drivers Designing solutions and developing insights through analytics Interpretation of results and segment analysis Engaging with sales and marketing colleagues to review, challenge and refine the results to achieve actionable output Desired Profile ; Experienc : Atleast 8-10 years overall experience preferably in Financial Service industry -- Atleast 3-4 years experience in sales and marketing role with focus on customer segmentation and targeting, campaign management with cross-sell/up-sell targets -- 3+ years of hands on experience in - Statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc. APPLY / REFER preeti_tayal@yahoo.com"

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