New job Associate Brand Planning Director (NC)

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Group: Job Openings, Job Leads and Job Connections! Subject: Associate Brand Planning Director (NC) Ashley Lyons posted a job: Associate Brand Planning Director (NC) "• A strategic thought-leader on key client engagements, in helping to impact brand, messaging and connections strategy • Supporting the EVP/Director of Strategic Planning in the agency’s new business efforts • Research Ambidextrous - qualitative and quantitative • Cultural Voyeur • Digital Savvy / Embraces Social Media • Critical Thinking Skills - analytical, creative, and lateral • Marketing Acumen • Strategic Provocateur - curious and questioning • Can tell and sell a story - presentation and writing skills Key Responsibilities • Fielding and managing primary research projects - including insight mining and creative testing • Using an array of syndicated research tools to enrich, define and understand the core target • Demographic, psychographic, behavioral, and attitudinal • Applying insight to shape brand development and ideation • Catalytic idea, architecture, positioning, brand focus • Provide clear, compelling creative direction • Creative brief, messaging hierarchy • Identify and activate primary research needs • Moderation, surveys, non-traditional research • Stay current and connected to popular culture • Trends, insight, and foresight • Be an end to end strategic sounding board, as part of the strategic development process • Creative, strategic, media, digital • Be a planning ambassador and mentor • Employ best practices, provide training and guidance • Make an impact on the potential to optimally connect with target consumer • Connections planning input Key Role(s) • Contribute as a fully integrated member of client oriented brand teams • Provide brand planning support on new business efforts • Share, learn, and collaborate with other members of the planning team - in contributing to the collective wisdom of the group • Develop thought leadership perspectives, white papers, and blog entries in contributing to the intellectual capital of the planning group • Develop key partnerships with account management, strategic analysts, creatives, digital groups, and media teams Requirements: Four year degree is required. Minimum of five years prior planning experience is required. Send resumes to alyons@tts-media.com"

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