New job Global Product Marketing Mgr, Informatics & Clinical Research IT – Boston, Dallas, or Portland (Relocation Included)

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Group: Job Openings, Job Leads and Job Connections! Subject: Global Product Marketing Mgr, Informatics & Clinical Research IT – Boston, Dallas, or Portland (Relocation Included) Melanie Cisler posted a job: Global Product Marketing Mgr, Informatics & Clinical Research IT – Boston, Dallas, or Portland (Relocation Included) "Fusion Recruiters is seeking a dynamic, experienced leader. The Product Marketing Manager will be responsible for understanding market problems, trends and needs, and then develop strategies to solve them better than any available alternative. You will define the client’s long-term strategy for Informatics and Clinical Research IT solutions, including market requirements, market selection and global positioning for. Your focus will be on available and addressable markets, segments and opportunities with a time horizon of the next three-to-five years. Essential Responsibilities: • Utilize Gold Standard marketing practices and skills to develop and execute the global marketing strategy and plan for the both the Informatics and Clinical Research markets. • Analyze industry, software and customer trends to develop deep market understanding that influences the product strategy and business plan. • Define the markets, opportunities, and segments to actively pursue. Ensure that the targeted segments represent a significant addressable market to support the business plan. • Plan channel strategy and pricing strategy that best align with the markets segments' buying preferences. • Articulate and leverage solution abilities to deliver value propositions to the market by describing products and services by their ability to solve market problems. • Create a global go-to-market strategy. • Create positioning documents that will be used to develop buyer and persona messaging. • Identify competitive and alternative offerings. Understand why we win or lose and develop a strategy for winning. • Create and deliver collateral, sales presentations, demos, website content, and thought leadership content. • Ensure organization and partner preparedness for new global product releases and all items are completed to launch the product. • Present regularly to customers, partners, sales executives, and to company executives. • Collaborate with regional product marketing, field marketing, and channel marketing organization to create and execute integrated marketing campaigns. • Deliver analysis and strategy, in conjunction with the finance team, to set the price for products and solutions. • Provide input into other industry influencer functions, including analyst relations and press relations. Act as a client spokesperson to these audiences. Qualifications/Requirements: • Bachelor’s Degree required. MBA preferred. • 5+ yrs experience in product marketing or solutions marketing. • Familiarity with both strategic and tactical elements of marketing. • Understanding and experience working with direct and indirect sales channels. • Must be willing and able to travel up to 35% of time, including international travel • Must be legally authorized to work in the United States • Must be willing to submit to a background investigation Desired Characteristics: • Excellent interpersonal, communication skills, and analytic skills • Previous enterprise software marketing experience. • Ability to make decisions based on input from multiple sources. • Team-oriented • Leadership and Influence– ability to motivate individuals and demonstrate organizational influence • Innovative – develop new ideas through collaboration and execute on creative ideas • Experience developing business strategy and driving execution of the strategy MUST HAVE: Successful track record of Product Management and Marketing Leadership Healthcare industry experience (specifically 5+ years of Product Management within Healthcare) IT/Healthcare IT industry experience For immediate consideration, please forward your resume to: Melanie Cisler Sourcing Specialist Fusion Recruiters, LLC 6526 River Parkway | Wauwatosa, WI | 53213 Email: fusionrecruiters@gmail.com"

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